Without fail, the intros used by the BBC and ITV when covering major sporting events always seem to be talking points.
Take ITV's offering a couple of summers ago, for example. We struggled for months to get this out of our heads...
https://youtu.be/uJb5VtCO2KE
With France's opener with Romania fast approaching, ITV debuted their latest fancy intro.
https://youtu.be/RC2aOK9FOhU
Starring animated versions of Paul Pogba, Robert Lewandowski, Gareth Bale and more, the opening titles certainly divided opinion on Twitter.
Many weren't too keen:
https://twitter.com/randallbell/status/741332782975209474
https://twitter.com/rorsdm/status/741332705925816320
https://twitter.com/ae_dl129/status/741332809822965761
https://twitter.com/guztodd/status/741332871907008512
Harsh? Well, not everyone was quite so negative about it. Many other viewers were quite impressed.
https://twitter.com/IsMiseDaniel/status/741334111973986304
https://twitter.com/robbo_wwfc/status/741332831863988225
https://twitter.com/ploki29/status/741333394005594112
(Poor Paloma.)
And with added Mark Pougatch, this man was really impressed with ITV.
https://twitter.com/aidanleape/status/741333054229250048
Like it or not, we'll certainly be hearing / seeing plenty more of it in the next month or so.
Let's see what the BBC have to offer on Saturday.