Black Friday was expected to really take off in Britain this year.
Traditionally an American thing, there's been more hype about it on British shores than ever before.
Although many shop workers might have feared seeing some of the scenes witnessed on the other side of the Atlantic, it appears that Britain has resisted the urge to camp outside shops over night and
wrestle vegetable steamers from the hands of unsuspecting children.
In Birmingham's Bullring, things were very quiet...
https://twitter.com/WhatsOnBMail/status/670141772715139072?ref_src=twsrc%5Etfw
... although the gathering outside the Apple store resembled something like a crowd.
https://twitter.com/WhatsOnBMail/status/670172315997577216
Unfortunately for these early-risers, the software giant's store wasn't offering any Black Friday discounts.
At the Trafford Centre in Manchester, things were also eerily quiet.
https://twitter.com/traffordcentre/status/670167713931743232
https://twitter.com/sunilsoni2370/status/670151639576281088
And it was exactly the same in the capital.
https://twitter.com/standardnews/status/670191612715098115
North of the border, the theme continued.
In Glasgow, the streets were deserted.
https://twitter.com/CapitalScotNews/status/670139239313629184
And in Cardiff...
https://twitter.com/paulrowland1/status/670129868147957760
So... after all the hype, it appears this American tradition may not become part of our Christmas run in after all.
Well played Britain.