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Why major airline are advertising for ‘Really Bad Photographer’

Published 12:47 23 Apr 2026 BST

Updated 12:47 23 Apr 2026 BST

JOE
Why major airline are advertising for ‘Really Bad Photographer’

Homenews

We all know someone who this applies to!

Taking photos is one of the best parts about going on holiday.

Whether it's to share some snaps to show off your travels on Instagram, or some wholesome pictures to send into the family group chat, there's many reasons to preserve your memories in pixel form.

However, some people are definitely more skilled at it than others!

A major European airline is on the hunt for someone who is a self-confessed 'Really Bad Photographer'.

And, even better, they are offering a 10-day trip to Iceland with return flights, accommodation and spending money all included. Oh, as well as a sweet €43,000 on the side.

The airline offering out this opportunity is none other than Icelandair.

Icelandair says “even the worst photographer can take great photos of Iceland”, so maybe this trip could be where your photography skills all fall into place.

The airline had to address concerns over the competition, with some believing the opportunity was too good to be true.

Article imageLogo Camera in article

However, the airline issued a statement to reinforce that their search was, actually, real.

"Yes, we will pay them. No, this is not a joke - and yes, we're a little nervous about what we've unleashed," they wrote on Instagram.

Iceland's flag carrier say they are looking for someone who has no professional background in photography or personal interest in art, and who is able to travel to Iceland, the UK and the USA.

The person in question must be comfortable hiking on uneven terrain and taking part in outdoor activities.

However, most importantly, you must be an utterly diabolical photographer.

To apply, just head to reallybadphotographer.com, and answer six simple questions. You can also upload a short video of yourself explaining your worst photo fails in order to increase your chances.

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Why major airline are advertising for 'Really Bad Photographer'