Amazon confirms huge update about its biggest sale of 2026 so far

The sale kicks off this month

The online retail giant's deals event is set to begin on Tuesday, 10 March at 00:01 and will run until Monday, 16 May at 23:59.

Shoppers will be able to make savings of up to 40% across everyday essentials in the home and kitchen section, sports and outdoor and more.

Other confirmed sections on the site that will be given discount during the sale include beauty, toys, fashion, electronics and more.

Similar to previous years, those looking to shop the deals can expect new offers to drop twice per day - the first at 9am, and then again at 5pm.

These lightning deals - which means they won't be around for long - include price cuts on products in beauty, tech, home and fashion.

You can expect discount on big name brands including Bose, Dyson, Elemis, ghd, LEGO, Ninja, Oral-B, Shark and more as well as Amazon's own products.

There will be deals on 'over one million items' and same-day delivery in 'more than 80 towns and cities' across the UK.

If you're looking to bag a deal in the sale then you can stay up to date by previewing, tracking, and shopping limited-time Lightning Deals quicker than ever on the Amazon website and the app.

Ahead of the launch you can see the latest deals on the website via the Deals page here, which will be updated regularly.

At the time of writing there are discounts on the Amazon Fire TV Stick, Ring Battery Video Doorbell, Blink Outdoor Camera, and Kindle Colorsoft Signature Edition.

The Ring Battery Video Doorbell + Indoor Camera (2nd Gen) currently has a 61% discount, while the Amazon Fire TV Stick HD with Mission USB Power Cable has a 33% discount, taking it to £39.99.

Until the official launch of the sale on 10 March it might be a good idea to bookmark the Spring Deal Days page and check back for updates.

Head to amazon.co.uk/events/springdealdays to shop and find out more about the Amazon 2026 sale.