Gen Z are ‘supermaxxing’ their weddings and spending £1.8k on multiple outfits

Young people are splashing out

The study of 2,380 married men and women found Gen Z nuptials are now multi-event productions complete with content creation and multiple outfit changes.

More Gen Z’s had bridal/groom showers (45 per cent), engagement parties (49 per cent), rehearsal dinners (24 per cent) and 'day after' celebrations (34 per cent) than any other generation.

Eight in 10 bought two or more outfits for the big day alone and 71 per cent had at least two pairs of shoes.

The growing influence of social media is reshaping expectations around weddings and adding more pressure around appearance, with eight in 10 (82 per cent) of this younger generation feeling pressure to look perfect.

And 38 per cent admit this mostly comes from social media.

Ellis Ranson, a celebrity stylist and brand ambassador for footwear retailer Deichmann, which commissioned the research, said: “Wedding content culture is now huge.

"Weddings have become multi-day events, not just a single moment so with that the price of making sure you look good has only increased.

“The typical Gen Z wedding is far more appearance driven than previous generations as they look to change outfits as the day goes on.

“With all of the outfit changes, there comes a price tag that can see people add hundreds onto their budgeted amounts.”

The overall average spent on outfits by the married Brits polled was £1,219.07 - some £600 less than Gen Z.

Boomers typically spent £552 and made do with one outfit for the day, while 70 per cent of Generation X managed with just one pair of shoes.

But the 'Silent generation' - those born between 1928 and 1945 - were thriftiest, spending an average of just £398 on their appearance (not adjusted for inflation).

The OnePoll.com study found Gen Z were the most likely to keep something to wear it again (34 per cent) and 12 per cent of Millennials opted to recoup some of the money by selling them on.

More than one in five (21 per cent) said getting the right pictures for social media was a top priority and 12 per cent even felt they spent too much on their appearance.

It was found 82 per cent of women bought shoes specifically for their wedding day, compared to 64 per cent of grooms.

Ellis Ranson, for Deichmann, added: “The pressure to spend on outfits is now huge but you don’t need to overspend to chase the perfect look.

“There are so many great alternatives to expensive designer pieces and saving money on your footwear and accessories is a great way to make sure you stay within budget."

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