Cadbury's have the Dairy Milk and Nestlé have the Kit-Kat. That's how it has always been.
But now the tides could be turning in a way we never could have imagined.
Next time you're in need of some four-fingered chocolate and wafer goodness at an unspecified mid-morning interval, you might have a strange new thing called choice.
That's because Nestlé have lost a bid to trademark the Kit-Kat's recognisable shape.
https://twitter.com/PatrickGower/status/689763118692581378
The internet is already speculating about the name of the new bar, if Cadbury's do decide to exercise their option.
https://twitter.com/peterevans10/status/689764086167539712
So, no luck with the trademark appeal but Nestlé still have kopyright on the name.